Work with me 1:1

I will help you cross ₹15 lakh/mo in online sales

Luxury & wellness founders

From wherever your current revenue is, even if it’s zero.

I have been running my agency Outland Circle for 8 years now and we’ve achieved undeniable success for clients across industries, but particularly in the space of D2C premium lifestyle and wellness. I have led my team to achieve stellar results for our clients, such as:

Why I made this program

From ₹18 lakhs/mo
to ₹52 lakhs/mo 
ROAS: 15x to 35x

For one of India’s leading art galleries

From ZERO
to ₹16.5 lakhs/mo 
ROAS: 0 to 9x

For a sports startup

From ZERO
to ₹15 lakhs/mo
ROAS: 0 to 7.5x

For a music festival

My offer is this:

I will personally work with you and your team over the next 6 months and scale your brand to at least ₹15 lakh/month. If we don’t reach that revenue, I will refund my entire fees.

For brands who are already doing ₹15 lakh/month or more — we will set a realistic but ambitious target for you, whether it’s ₹25 lakh, ₹50 lakh or even ₹1 Cr.

Who is this for?

This program is perfect for premium D2C founders facing the following problems:

  1. Unable to scale

  2. Low website visitors

  3. High CAC / Low ROAS

  4. Inconsistent conversions

  5. Lack of storytelling

  6. Low engagement and followers on social media

  7. No structured content or ad framework

  8. No repeat-purchase or LTV strategy


The real reason you are facing these problems:

It’s not that your product is bad, or that there is no demand for it.

You are doing all the things people say you should be doing, but it’s just not working the way you want.

Probably, what you lack is a strategy. A clear strategy to increase conversions steadily so you can get to 15 lakh a month and beyond. I will build this strategy specifically for your brand. Not only will I build it, I will codify into a system and train your team to use it.

When you work with me 1:1, here’s what I will do for you:

For 6 months I will personally be your brand’s marketing strategist. I will directly work with your team and available resources to build a marketing system that will scale you rapidly to 15 lakh a month. 

  1. I will guide your team to create ads using proven conversion frameworks. I will guide you to structure your campaigns within Meta’s dashboard to get maximum ROAS.

  2. I will develop a ‘content cycle’ for your regular instagram feed and stories that consistently gets engagement and supports sales.

  3. I will build an email newsletter strategy that will engage your most active audience and increase LTV.

  4. I will implement website optimizations that will increase conversions.

  5. I will build a UGC strategy.

I will work with your team to build and test all these strategies. Once we have a system that works, I will codify it into clear SOPs, workflows, and repeatable processes — a scalable marketing system that anyone can use. I will train your team to use the system and supervise their execution, and keep fine-tuning the machine until you hit consistent ₹15 lakh months.

Performance Advertising System

  • Build ad campaigns using proven conversion frameworks

  • Structure Meta (and Google, if needed) campaigns to maximize ROAS

  • Guide your team on creative direction, copy strategy, and optimisation

  • Regular review of ad performance and troubleshooting

Website Conversion Optimisation

  • Analyse and optimise landing pages and product listings

  • Improve UI/UX to increase add-to-cart and checkout completion

  • Set up analytics, heatmaps, and conversion tracking

  • Implement CRO frameworks used by high-performing D2C brands

Content Engine & Instagram Growth Cycle

  • Create a “Content Cycle” for feeds & stories

  • Develop storytelling frameworks for premium positioning

  • Structure engagement loops to increase retention & support sales

  • General hygiene and best practices for account optimization

UGC & Influencer Content Strategy

  • Identify the right creators for premium positioning

  • Build UGC guidelines that match luxury aesthetics

  • Integrate UGC into ads, email, and organic content

  • Establish a predictable UGC production pipeline

Email Marketing & LTV System

  • Build an email newsletter strategy

  • Create flows for welcome, abandoned cart, win-back, and repeat purchase

  • Increase repeat orders and customer lifetime value

  • Build a segmentation strategy for different customer types

SOPs, Systems & Team Training

Once the system is proven and performing, I will:

  • Codify everything into SOPs

  • Create replicable workflows

  • Train your internal team to run the system

  • Supervise and refine based on ongoing performance

  • Ensure the system scales smoothly even after our engagement ends

These are the systems and processes I use with my own team at Outland Circle to deliver outstanding results for our clients. In this 1:1 program, I will build the same proven systems for your brand so you can achieve those same results without needing to have an expensive agency on retainer.

Pricing

₹5 lakh + GST (one-time payment)

Availability

I only have limited time in a month to dedicate to this, so as of now, I’m looking to work with 5 D2C founders in the premium lifestyle and wellness space. This ensures depth, speed, and attention.

About me

Nilanjan Dhar

Founder & Managing Director, Outland Circle
10+ years of experience as a marketing strategist

I am also a consultant for one of Nandan Nilekani’s ventures, EkStep Foundation, and our work has reached high-profile individuals such as Nandan Nilekani, Mukesh Ambani, Satya Nadella and even Bill Gates.

Why This Program Works

Because it is built on the exact systems, workflows, and performance frameworks used inside my multi-crore marketing agency in Bangalore.

Everything I build for you is field-tested across multiple premium D2C brands, implemented and validated in real campaigns, not theory.

Get started

If you’re convinced that this is the right move for you, fill out this application form here:
https://calendly.com/outlandcircle/call